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Celebrities and influencers assist the London-based plant-based startup that goals to disrupt pet food

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Celebrities and influencers assist the London-based plant-based startup that goals to disrupt pet food

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The pack recently announced that it has successfully completed a pre-seed investment round for its new range of plant-based dog foods. While the funding amount is unknown, the round was supported by high profile celebrities such as the international footballer Chris Smalling and Britain is famous The vegan celebrity chef duo Henry Firth and Ian Theasby, also as BOSH! known.

The Pack is the brainchild of Damien Clarkson and Judy Nadel, who founded the brand Development of nutritious pet food from plant products. They are also the founders of Vevolution, which was launched as an event and media company back in 2016 to support plant-based innovators focused on developing plant-powered solutions for the future.

Animal parents across Europe have been looking for a very nutritious plant-based product. The chance to make a positive diet change for our furry friends is huge, and we’re excited to have so many incredible investors support our vision of better pet food

Damien Clarkson and Judy Nadel from Pet Pack

Tech entrepreneur and high-profile vegan investor Michiel van Deursen, who also supported Vevolution, and product specialist Russell White, Nadel’s uncle, have joined them as co-founders.

The Pack will be launched earlier this year three different flavored plant-based wet foods for dogs. These foods were created by Food scientists, animal nutrition technologists, and animal nutritionists.

Damien Clarkson and Judy Nadel

The brand launch was further supported by the former Liverpool and Hull footballer Kevin Stewart and Veganuary Co-Founder Matthew Glovers Fund Veg Capital, which funds plant and cultivated companies that develop slaughter-free food substitutes.

In addition to Capital V and several startup founders, including Kerstin Robinson from Nix & Kix, Stephanie Peritore from Mindful Bites, Olivia Wollenberg, founder of Livia and entrepreneur and influencer in the hospitality industry, Loui Blake invested in the round.

In a press release, Clarkson and Nadel spoke about the need to develop environmentally friendly products for pets. “Animal parents across Europe have been looking for a very nutritious plant-based product. The chance to make a positive diet change for our furry friends is huge and we are excited to have so many incredible investors support our vision of better pet food. ‘

Deursen spoke of the rapid growth in the plant-based market, which he witnessed firsthand through his own investments in this sector: “The only thing missing is pet food. Four legged family members should also be able to enjoy access healthy, amazing alternatives to high meat diets. That’s why I didn’t hesitate to join The Pack. ”

Investors who showed support in the pre-seed round

Smalling explained his reasons for supporting the company as follows: “This category is ripe for disruption and I am so happy to be part of The Packs’ journey to make this happen. The team has covered all of the basics of the product development process to make sure our four legged friends are nutritionally well taken care of and the brand they are building is truly exciting. ”

The vegan chefs Henry Firth & Ian Theasby were enthusiastic about their commitment: “At BOSH! Have we seen the demand for vegan food continue to grow over the past five years – and that doesn’t stop when it comes to our pets. ”

The only thing missing is pet food. Four-legged family members should also have access to healthy, amazing alternatives to meat-rich diets. That’s why I didn’t hesitate to join The Pack

Michiel van Deursen, tech entrepreneur and vegan investor

Clarkson and Nadel were also behind Vevolutions virtually at the end of 2020 Pitch & Plant Event, the first global edition of its pet-free investment competition Here, nine plant-based and cell-based food technicians competed for at least $ 200,000.

Consumers can buy The Packs herbal pet products via the brand’s own website, and in several niche markets such as the plant-based online supermarket The Vegan Kind. For the future, the company plans to expand rapidly and quickly hit mass retail by the second quarter of 2021.

As the demand for plant-based dog food increases, several companies are working to effectively meet that demand. Vegan dog food brand based in San Francisco V planet announced late last year that its 100% plant-based snack products will be available in Japan for the first time. The brand’s cruelty-free snacks are made in Canada with vegan, non-genetically modified ingredients such as peas, ground oats, brown rice, and potato protein.

Elsewhere, Bond Pet FoodsColorado-based biotechnology introduced its first cultured chicken feed prototype, the one with a Chicken cell which was paired with one Food grade yeast strain made by fermentation.

All images courtesy of The Pack.

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