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Collaboration vs. Competition in the Sustainability of Pet Food

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collaboration vs. competition in the sustainability of pet food


Since the melamine-related pet food recall in 2007, when manufacturers, suppliers, consumers, retailers and regulators began to focus even more on pet food safety, I’ve heard many times: “Everyone in the industry needs to work together on this. The safety of pet food cannot be seen as a competitive advantage. “

While this concept didn’t always apply, I think by and large, the industry has actually worked together – not just between competitive companies, but also with regulators like the Food and Drug Administration (FDA) and associations like the Pet Food Institute (PFI) and American Feed Industry Association (AFIA) – to ensure that increased safety standards, protocols and processes have been developed, implemented and followed.

As an industry, we seem to have reached another point where collaboration, rather than competition, is required to make progress: the sustainability of pet food.

Agreement on sustainability standards for pet food, metrics

To start with, sustainability is not easy to define and can often mean many things to many people, especially when it comes to consumer perception. Sustainability is also a complex, multifaceted area. Collaboration is required to just agree on definitions and metrics.

An example that embodies the complexity and need for standardization and compliance is life cycle analysis (LCA), an increasingly popular tool for measuring aspects of sustainability. According to ISO 14044: 2006, a global certification standard for environmental management, the life cycle assessment is a “globally recognized model framework for examining the environmental compatibility categories associated with a product or process”.

This definition and much more information on the life cycle assessment was provided by Heather Acuff, a third-year PhD student. Kansas State University student and product development manager for Nulo Pet Food during a webinar on “How Sustainability Affects Pet Food Ingredients and Packaging.” However, the LCA model could help pet food more if the industry reaches an agreement on how to implement its various Phases, for example the first, in which the goal and scope are defined.

“If someone asks what the most sustainable ingredient in pet food is, it very much depends on it,” said Acuff. “It depends on the ingredients themselves, how they were raised and how the ecological balance was carried out. As a result, we may not be able to make direct comparisons unless there is a standardized LCA method in place to allow a fair comparison between different industries and types of food. “
She went on to say that pet food is still in the quantification phase at this point, but as more and more data is being generated (and it is getting faster and faster), industry members can use tools like LCA to improve various segments of the industry, including raw material. But even the data can be a sticking point.

“I think one of the biggest challenges is getting data out of it,” Acuff said during the Q&A portion of the webinar. “It is very difficult for industrial research to obtain key figures that are available not only for raw materials but also for packaging suppliers. As a manufacturer that makes different types of products, it would be great to have a data library to tell how to make my most sustainable product using the sustainable packaging materials and ingredients and distribution networks and place all of that early in the development cycle. “

“Cooperation is the new competition”

Acuff believes that collaboration is critical to establishing such a data library and standardizing the use of tools like LCA. Her co-speaker during the webinar, Rebecca Casey, Senior Vice President of Marketing and Strategy at TC Transcontinental Packaging, also highlighted the need to work together and explained how her company works with several nonprofits and associations to create and promote something sustainable pet food packaging. These companies are quintessential examples of collaboration that competitors can draw in and encourage to work with, as does PFI, AFIA, and others with the FDA to create new pet food safety protocols.

As an example of sustainability, members of the Pet Sustainability Coalition (PSC) include more than 40 pet food and treatment manufacturers, more than 25 pet food suppliers, several pet retailers, and three independent pet dealers – all companies operating in their respective Sectors usually operating compete directly with each other.

In a press release from PSC about the membership of the three animal dealers it was even stated: “Cooperation is the new competition.” That might be a bit of a stretch (even a puzzle), but it quickly gets to the concept.

PSC is just one of the seven organizations that TC Transcontinental Packaging works with. “Working together is key,” said Casey. “Each of the stakeholders will have an influence on the sustainable packaging journey and the creation of this flexible package from the beginning of the value chain to the end of the value chain. Biodegradable packaging would be BPI, for example [Biodegradable Products Institute]what helps with labeling. “

For every part of the pet food value chain and for the entire industry, achieving sustainability depends on collaboration. “Successful implementation of these strategies requires collaboration between various industry stakeholders, as well as regulators and pet owners, as the value of these products may be slightly different from some products currently on the market,” said Acuff. “So it will definitely take a collective effort to make this work successfully.”
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Source * www.petfoodindustry.com – * Source link

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Pet Food Safety Priority: 3 Questions to Ask Your Pet Food Manufacturer

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pet food safety priority: 3 questions to ask your pet

Sponsored content from Alphia

Choosing a pet food manufacturing partner is a complicated process. Assessing a company’s reputation in the marketplace is a good place to start, but why stop? It’s important to pull the curtain back to see what’s going on behind the scenes. This will give you a better idea of ​​how a company rates the quality and safety of their product.

Most reputable pet food manufacturers have a food and safety program in place. How thorough is it, however? How is it implemented? If you don’t answer these key questions, you run the risk of creating a product that doesn’t meet your standards, your customers’ standards, or the requirements of the FDA.

To avoid these risks, here are 3 critical questions you should ask any potential pet food manufacturer:

  1. How is your food safety program structured?

Most food safety programs aim to eliminate, prevent, or reduce food safety hazards to acceptable levels. To achieve this goal, the food safety management system (e.g. HACCP) must be based on effective prerequisites for food safety programs, which should include:

  • Supply chain management program – The integrity of the end product is guaranteed by setting specifications for all ingredients. The manufacturer should only buy from approved suppliers and create a schedule for the necessary supplier verification activities, such as on-site audits.
  • Sanitary transport of food – The food safety of the final products should be ensured by ensuring that the consignor or any other transport group handling the product follows prescribed hygiene practices.
  • cGMPs (Current Manufacturing Practices for Goods) – Any reputable animal feed partner should already be using cGMPs, which includes the use of hairnets to prevent product contamination, adequate water supplies and ongoing plant hygiene.
  • SOPs (Standard Operating Procedures) – The introduction of SOPs ensures the consistent execution of critical tasks.
  • SSOP (Sanitation Standard Operating Procedure) – Step-by-step procedures for disinfecting and cleaning equipment to minimize contamination.
  • Regular audits – External or internal audits should be carried out in the production facility; reports from a certified company should be available on request.
  • Committed culture – Manufacturers should commit to establishing guidelines and training their staff on food safety to ensure that this is one of their guiding principles.
  1. What measures are you taking to prevent cross-contamination?

Cross-contamination is an often overlooked segment of food safety, making it an important question to be asked of any potential partner. Every manufacturing process should already include a “killing step” with the aim of killing pathogens that may be present in the ingredients. Without appropriate precautions, however, harmful microorganisms can be transferred from contaminated surfaces to food surfaces or from raw materials to the end product. One effective preventive measure that you might want to look for is hygienic zoning. This is the case when a facility is divided into separate zones in order to separate areas for handling raw materials from areas after it has been killed, such as e.g. Both movement and airflow should be controlled to prevent cross-contamination between zones.

  1. Has any of your products been recalled? If so, what steps did you take to make sure it never happened again?

It is important to confirm that your prospective manufacturer has a history of meeting both customer and regulatory requirements. If the manufacturer has experienced a recall, before you cross it off your list, ask them what happened and what they did to alleviate the problem and make sure it doesn’t recur.

A recall can be evidence that a food safety program has failed; However, there are many reasons for a recall. For example, it can be as simple as an employee mistake leading to a recall. Or an ingredient from a supplier with a confirmation letter provided that later turned out to be contaminated. Whatever the reason for the recall, smart questions can help shed light on the real causes of the recall and help you determine if the manufacturer’s food safety programs are up to your standards.

Conclusion

Making pet food is a complicated process. In order to avoid contamination and maintain product integrity, suitable measures must be taken at every step from raw material procurement through production to transport. Failure to comply with food safety standards can lead to disruptions to your production schedule or, in the worst case, a recall by the FDA.

Before deciding to partner with a pet food manufacturer, make sure it is adequately reviewed by asking smart, informed questions and doing your own audit. Your reputation and your customers, two and four-legged friends, depend on it.

Source * www.petfoodindustry.com – * Source link

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10 top pet food companies headquartered in Europe

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10 top pet food companies headquartered in europe

Most of the top 10 pet food companies headquartered in Europe, as measured by sales in 2020, were different from the previous year’s rankings, with only four of the top 10 remaining in the same rankings. The June edition of the Petfood Industry with its annual report on the Top Pet Food Companies introduces the leading pet food companies from around the world. While companies headquartered in the USA dominate the top of the overall world rankings, companies based in Europe also stand out.

10 top pet food companies based in Europe and their home country, ranked by 2020 annual sales (in millions)

  1. Agrolimen SA, Spain, US $ 900.00
  2. Deuerer, Germany, US $ 721.00
  3. Heristo AG, Germany, $ 700.00
  4. United Petfood, Belgium, $ 650.00
  5. C&D Foods, Ireland, $ 450.00
  6. Monge & CSpA, Italy, $ 385.00
  7. Pet Nutrition Partner, Hungary, US $ 354.17
  8. Vafo Group, Czech Republic, $ 320.00
  9. Versele-Laga NV, Belgium, $ 257.10
  10. Farmina Pet Foods Holding BV, The Netherlands, $ 254.00

Compared to last year, six of the top 10 pet food companies headquartered in Europe have shifted in their ranking status, the top three and the bottom three. The four companies in the middle of the field remained constant in their rankings. Ranking changes include:

  • Agrolimen SA has moved up two places
  • Deuerer, Heristo AG and Versele-Laga NV have all dropped one place
  • Vafo Group has risen significantly in the ranking
  • Farmina Pet Foods Holding BV is new to the ranking this year

While one of the top 10 pet food companies headquartered in Europe had unchanged year-on-year sales, six saw year-over-year sales increases and three saw sales decrease.

Three of the top 10 companies headquartered in Europe have pet food subsidiaries

  • Agrolimen SA

    1. Affinity Petcare SA, Spain, $ 667.00
    2. Instinct, United States, $ 200.00
    3. Natures Menu, UK, $ 33.00 US
  • Devereux
    1. Vitakraft Pet Care GmbH & Co., Germany, $ 275.00
    2. Pets Choice, United Kingdom, $ 64.78
  • United Petfood
    1. Bynsa Pets, Spain, $ 136.23
    2. Effeffe pet food, Italy, $ 49.50

Geographically, the companies have their headquarters all over Europe, two of them in Germany, two in Belgium and one each in Spain, Ireland, Italy, Hungary, the Czech Republic and the Netherlands.

Acquire key data on leading US pet food manufacturers

The information is sold as a downloadable spreadsheet that allows customers to sort, filter, and analyze the data based on their specific needs. The data points include, if available, postal address, type of products offered, brands, number of employees, number of facilities and annual sales 2017-2020. The companies are ranked by sales in 2020.

Take the survey on the top pet food companies

The Petfood Industry Top Pet Food Companies project surveys pet food companies every year, always with the aim of expanding the reach and reach of the companies in the rankings. To be included in the annual leaderboard, please contact [email protected] The data is collected each year through a variety of methods including direct company contacts (a survey is emailed to the participating companies), in-depth research and estimates.

Contact Tara Loszach by email at [email protected]

Source * www.petfoodindustry.com – * Source link

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U.S. pet food spending increased in 2020, tracking sales growth

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u.s. pet food spending increased in 2020, tracking sales growth

U.S. consumer pet food spending increased more than 31% year-on-year (YOY) through mid-2020, according to data from the U.S. Bureau of Labor Statistics (BLS) reported by John Gibbons, aka the Pet Business Professor and have been analyzed.

This huge increase in reported spending confirms similar spending growth seen by Packaged Facts, as well as healthy pet food sales growth in 2020 reported by the American Pet Products Association, Euromonitor, and others. (Note that Packaged Facts data showed US pet food and treats spending up 15% over the year. The US government is notoriously slow to move, even in normal times; hence the latest BLS data, recently published, only goes through mid-2020. The agency’s data for the full year 2020 is expected in September 2021, according to Gibbons.)

Effects of COVID-19 on pet food spending

By mid-2020, U.S. pet food spending reached nearly $ 40 billion – $ 37.96 billion to be precise, according to BLS data. That’s an increase of $ 9.06 billion since mid-2019, Gibbons reported.

He found that pet food spending had actually started to grow in the second half of 2019 – in fact, “recovered” after unexpectedly declining in 2018, at least according to historical patterns. That decrease was likely due to the Food and Drug Administration (FDA.) Investigation and announcements about a possible link between grain-free pet foods and canine enlarged cardiomyopathy (DCM). This makes sense because sales data from Nielsen and others showed a significant drop in grain-free sales in 2018 and 2019, and that category accounted for a significant share of the overall U.S. pet food market.

“In the second half of 2019, we began to see a recovery from the overreaction to the FDA warning and spending increased by $ 2.3 billion,” Gibbons wrote. “Then came 2020. The recovery continued, but a new external influence came in that had a massive impact on US consumers – the COVID-19 pandemic. In March, non-essential stores were closed. It also sparked a wave of panic buying across some really important product categories. There is only one really essential category in the pet industry – pet food. “

Ultimate Pet Food Spend?

We all know the rest of this story, but Gibbons’ analysis provides additional insight into who actually spent more on pet food: higher-income US households and baby boomers. In particular, households with incomes greater than $ 70,000 increased their spending by 25% in the first half of 2020, and households with incomes greater than $ 100,000 increased their spending by more than 20%. Again, this is in line with animal feed sales data from Euromonitor and other sources.

Looking at pet food spending by age group, US consumers 55 and over increased nearly 23%, according to BLS data, while spending in two other broad age groups, under 35 and 35-54 year olds, actually decreased slightly YOY.

Based on this data, Gibbons created a profile of the “ultimate household that provides pet food”: 55 to 64 years old (also known as boomers), married couple with oldest child over 18 years of age, two earners but self-employed, income of US $ 100,000 Dollars to $ 150,000 and lives in an area of ​​more than 2,500 people.

However, he also pointed out that their status as “super-animal parents” may have influenced the BLS spending data, which is traditionally collected through interviews, surveys and even printed diaries – a process that, like everything else, is related to the pandemic. Due to lockdowns, all personal interviews or the collection of diaries by BLS employees had to be relocated online or by telephone, which dampened the response rate.

To compensate for this, BLS included households in its survey process, Gibbons said, where boomer influence may have played a role. “They are more than scrupulous about their pets, so it is expected that they will be the most likely to respond to a survey conducted in the difficult circumstances created by the pandemic,” he wrote. “This could result in their large pet food spending spending a disproportionate proportion of the sample and driving up the mean significantly.” He also noted that the large differences in pet food alone and in other categories were not widespread; the fluctuations in total spending were small.

Nevertheless, according to Gibbons, the BLS survey is “demographically representative without general biases. Pet food spending may be a bit high, but it’s very likely that there was a big spike in the first half of 2020. ”And the pet food and treat sales figures show that.

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Source * www.petfoodindustry.com – * Source link

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