PEDIGREE, a MARS Petcare brand, was named India’s Most Trusted Brand in the Dog Food Category in the 10th edition of the Brand Trust Report, India Study 2020. In the overall FMCG category, PEDIGREE also took 92nd place.
MARS Petcare is the world’s leading pet food company, serving over 400 million pets worldwide through nutritional, health and veterinary services. With brands like PEDIGREE®. With CHAPPI® and IAMS® dog food as well as WHISKAS® and SHEBA® cat food, the company aims to create a better world for pets by promoting science, innovation and care.
Ganesh Ramani, MARS Petcare General Manager, said: “We are thrilled and honored that Pedigree was named the Most Trusted Dog Food Brand in the 10th edition of the Brand Trust Report, India Study 2020. This ranking is a confirmation and reflects the authenticity that we offer through our pet food and care products. This is the first time dog food has appeared in this report. The dedication and passion with which we have built customer loyalty and business relationships have helped create lasting bonds between the brand and customers. ”
Despite the unprecedented times due to the COVID-19 pandemic, MARS Petcare’s belief in creating a better place for pets remained strong as the company launched new products. To this end, Pedigree recently launched a campaign to promote the health and care of stray dogs. MARS Petcare has also launched some of its international products in India – Temptations Cat Treats and the first non-food product, CATSAN Cat Litter. The strategic growth and validation by online and offline retailers increased trust in the brands and facilitated the company’s growth in India.