The Pack announced that it will launch a new line of plant-based dog foods earlier this year after successfully completing a pre-sowing investment round.

The food technology startup’s range of products will consist of three different flavored plant-based wet dog foods, formulated by food scientists, animal nutritionists and animal nutrition technologists using a proprietary blend of vegetable proteins.

The new collection will be available direct from consumers through and in various marketplaces including the plant-based supermarket The Vegan Kind.

The company was founded by Damien Clarkson and Judy Nadel, along with technology entrepreneur and vegan investor Michiel van Deursen and product specialist Russell White as co-founders.

The pack’s pre-seed investment round includes international soccer player Chris Smalling, vegan celebrity chefs, Henry Firth and Ian Theasby, and former Liverpool and Hull soccer player Kevin Stewart.

The increase was also supported by Veganuary Co-Founder Matthew Glover, Veg Capital, Capital V, and several startup founders including Kerstin Robinson from Nix & Kix, Stephanie Peritore from Mindful Bites, Olivia Wollenberg, founder of Livia, and Loui, Hospitality entrepreneur and influencer Blake.

Clarkson and Nadel said, “Animal parents across Europe have been looking for a very nutritious, plant-based product. The chance to make a positive diet change for our furry friends is huge and we are excited to have so many incredible investors support our vision of better pet food. “